Pie It Forward allows you to send a 10" pie to a friend just because or to celebrate a milestone.  When someone does something for you, instead of paying that person back directly, you can send them a sweet slice of pie.  Your person will receive a email from JudyPie, letting them know that someone has purchased a slice of pie for them, and they can come in anytime to get their slice.  Their name will be on the Pie Wall!